This fitness company had grown and expanded past their original service offering. Their logo did not reflect who they were as an industry leader and convey their business message.
HOW WE SOLVED IT:
After completing our brand checklist, ABC Fitness had a brand plan that would communicate exactly how they wanted their clients and the community to perceive them. We started with a new logo design and pulled a small portion of their original logo forward for continuity! Next, we pushed their new branding to their website, social media, marketing materials and created a complete new line of SWAG!